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Jun 06, 2025

HubSpot announces deep research connector to ChatGPT

MarTech » Marketing technology » HubSpot » HubSpot announces deep research connector to ChatGPT Chat with MarTechBot Please note that your conversations will be recorded. HubSpot announced today the

MarTech » Marketing technology » HubSpot » HubSpot announces deep research connector to ChatGPT

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Please note that your conversations will be recorded.

HubSpot announced today the launch of a deep research connector with ChatGPT.

More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context.

Among the use cases cited by HubSpot:

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HubSpot customers who have admin controls can enable the connector for their organization by going to ChatGPT and turning on the HubSpot deep research connector function, selecting HubSpot as a data source, and authenticating their account. From there, any user in the organization can toggle it on, sign in, and start asking questions.

HubSpot users only see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they own or manage. HubSpot said customer data is not used for AI training in ChatGPT.

The HubSpot deep research connector will automatically be available to all HubSpot customers across all tiers with a paid ChatGPT plan.

Dig deeper: 4 expert-backed ways to get more from HubSpot Breeze AI

Dharmesh Shah, co-founder and CTO at HubSpot, announced the news on LinkedIn:

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